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Shows that the process that gives rise to national rumors is fundamentally the same as those that arise around the company watercooler. Why do some rumors persist even in the face of well-publicized facts to the contrary? Why do we pass on information without verifying that it's true? DiFonzo explains how rumors stem from our deeply rooted motivation to make sense of the world and are a window into both individual and group psychology.
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Previews available in: English
Subjects
Social psychology, RumorShowing 1 featured edition. View all 1 editions?
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The watercooler effect: an indispensable guide to understanding and harnessing the power of rumors
2009, Avery
in English
- First paperback ed.
1583333592 9781583333594
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Book Details
Published in
New York
Table of Contents
Edition Notes
Reprint. Originally published: ℗♭2008.
Includes bibliographical references (pages 225-280) and index.
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- Created June 24, 2017
- 2 revisions
August 28, 2020 | Edited by ImportBot | import existing book |
June 24, 2017 | Created by ImportBot | Imported from Internet Archive item record. |