An edition of The watercooler effect (2009)

The watercooler effect

an indispensable guide to understanding and harnessing the power of rumors

First paperback ed.
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Last edited by ImportBot
August 28, 2020 | History
An edition of The watercooler effect (2009)

The watercooler effect

an indispensable guide to understanding and harnessing the power of rumors

First paperback ed.
  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

Shows that the process that gives rise to national rumors is fundamentally the same as those that arise around the company watercooler. Why do some rumors persist even in the face of well-publicized facts to the contrary? Why do we pass on information without verifying that it's true? DiFonzo explains how rumors stem from our deeply rooted motivation to make sense of the world and are a window into both individual and group psychology.

Publish Date
Publisher
Avery
Language
English
Pages
291

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Previews available in: English

Edition Availability
Cover of: The watercooler effect

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Book Details


Published in

New York

Table of Contents

To rumor is human
Swimming in rumors : the prevalence and power of hearsay
It's clear that it's unclear : how rumors help us make sense of an uncertain world
A family resemblance : gossip and urban legend, rumor's close cousins
It's a small world around the watercooler : the what, why, and where of rumor spread
Believe it, or not : why we believe some rumors and not others
Facts are stubborn things : taking stock of the word on the street
Managing the rumor mill
Epilogue: Doing rumor well.

Edition Notes

Reprint. Originally published: ℗♭2008.

Includes bibliographical references (pages 225-280) and index.

Classifications

Dewey Decimal Class
302.2/4
Library of Congress
HM1241 .D55 2009

The Physical Object

Pagination
291 pages ;
Number of pages
291

ID Numbers

Open Library
OL26340898M
Internet Archive
isbn_9781583333594
ISBN 10
1583333592
ISBN 13
9781583333594
OCLC/WorldCat
466637934

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
August 28, 2020 Edited by ImportBot import existing book
June 24, 2017 Created by ImportBot Imported from Internet Archive item record.