Cover of: The impulse economy | Gary Schwartz

About the Edition

""A crash course in making mobile work. The Impulse Economy is a must read" (Shelly Palmer, NBC Universal host, leading author and blogger on digital media).We live in a world where our mobile devices have become extensions of ourselves. We depend upon them for instant connections to entertainment, social media, news, and shopping deals. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz, a pioneer in mobile technology and marketing who has spent his career working with businesses to answer these questions, has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales.But The Impulse Economy isn't just a book for businesses--it's also an eye-opening look into the ways our economy is changing every second of every day. Like Blink or The Tipping Point, the author looks at a phenomenon that's changing the way people behave and analyzing its roots and its causes. Anyone interested in the ways our behavior as shoppers is changing--and what we can do to better harness this opportunity--will find this book to be essential reading"--

"From a pioneer in mobile technology and marketing, a guide to navigating and harnessing the mobile economy to drive and increase impulse shopping habits among buyers everywhere"--

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
658.8/342
Library of Congress
HF5415.1265 .S385 2011

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL25033164M
Internet Archive
impulseeconomyun0000schw
ISBN 13
9781451671865, 9781451671889, 9781451671872
LC Control Number
2011036957
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History

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December 8, 2018 Edited by ImportBot import existing book
April 25, 2012 Edited by LC Bot import new book
February 29, 2012 Edited by LC Bot import new book
October 22, 2011 Created by LC Bot Initial record created, from Library of Congress MARC record.