An edition of Pre-commerce
(2011)
Pre-commerce
how companies and customers are transforming business together
1st ed.
by Bob Pearson
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Pre-commerce: how companies and customers are transforming business together
2011, Jossey-Bass
in English
- 1st ed.
0470928441 9780470928448
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Book Details
Published in
San Francisco
Table of Contents
The rise of pre-commerce
The evolution of pre-commerce
The move from market research to customer insights
Meet the new influencers
The secrets to successful pre-commerce marketing
Building ambassadors for your brands
The tectonic plates of the pre-commerce world
How idea generation works
Customer support : the new revenue stream
Politics and business : reshaping our beliefs
Creating your intellectual network
Antibodies, enablers, and heroes
Conclusion : getting started.
Edition Notes
Includes bibliographical references and index.
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History
- Created July 29, 2011
- 9 revisions
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| December 4, 2022 | Edited by ImportBot | import existing book |
| October 18, 2022 | Edited by ImportBot | import existing book |
| November 14, 2020 | Edited by MARC Bot | import existing book |
| May 23, 2020 | Edited by CoverBot | Added new cover |
| July 29, 2011 | Created by LC Bot | Imported from Library of Congress MARC record. |