Winning results with Google AdWords

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

Buy this book

Last edited by MARC Bot
March 7, 2023 | History

Winning results with Google AdWords

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Language
English
Pages
352

Buy this book

Previews available in: English

Edition Availability
Cover of: Winning results with Google AdWords
Winning results with Google AdWords
2005, McGraw-Hill/Osborne
in English

Add another edition?

Book Details


Published in

Emeryville, Calif

Table of Contents

Pt. 1.The paid search opportunity. How big is this market? The rapid rise of paid search
A $4 billion afterthought: how Google entered the advertising market
Pt. 2. How to play the AdWords game. First principles for reaching customers through AdWords
AdWords basics
Setting up ad groups
Pt. 3. Intermediate-level strategies. Keyword selection and bidding: tapping into powerful AdWords features
Writing winning ads
Big-picture planning and making the case to the boss
Expanding your ad distribution: opportunities and pitfalls
Pt. 4. The next level: winning the AdWords game. Tracking users after they click
Increasing conversion rates
Online targeting past and present (and maybe the future)

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
658.8/72
Library of Congress
HF5415.1265 .G656 2005, HG6146.I58 G664 2005, HF5415.1265

The Physical Object

Pagination
xx, 352 p. :
Number of pages
352

ID Numbers

Open Library
OL24755262M
Internet Archive
winningresultswi00good
ISBN 10
0072257024
ISBN 13
9780072257021
LCCN
2006295995
OCLC/WorldCat
56652011

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

Lists

This work does not appear on any lists.

History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
March 7, 2023 Edited by MARC Bot import existing book
December 14, 2020 Edited by MARC Bot import existing book
October 8, 2020 Edited by ImportBot import existing book
August 1, 2020 Edited by ImportBot import existing book
July 9, 2011 Created by ImportBot Imported from Internet Archive item record.