Cover of: How consumers use information by Jagdish N. Sheth

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April 21, 2011 | History
An edition of How consumers use information (1978)

How consumers use information

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"How consumers use information is vital to understand for the communicator and the advertiser. There are three aspects about consumers' use of information. First, consumers do not use raw information but process it before using it. This processed information is significantly different from information provided by the communicator with respect to magnitude and descriptive as well as evaluating meaning of the information. Second, consumers are processed information in conjunction with other experiences in order to make judgments with respect to product or brand name in terms of attitudes, intentions and behavior. The mechanisms of judgments are not fully known, but they include the compensatory, conjunctive, disjunctive and lexicographic models of judgment. Third, consumers use information in five different ways: (1) to evaluate alternatives in making a choice; (2) to reinforce past choices as a rationalization process; (3) to resolve conflict between buying and postponing; (4) to remind when to buy and consume frequently purchased products; and (5) to aquire knowledge for epistemic purposes."

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Edition Availability
Cover of: How consumers use information
How consumers use information
1978, College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
in English

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How consumers use information

This edition was published in by College of Commerce and Business Administration, University of Illinois at Urbana-Champaign in [Urbana, Ill.].


Edition Description

"How consumers use information is vital to understand for the communicator and the advertiser. There are three aspects about consumers' use of information. First, consumers do not use raw information but process it before using it. This processed information is significantly different from information provided by the communicator with respect to magnitude and descriptive as well as evaluating meaning of the information. Second, consumers are processed information in conjunction with other experiences in order to make judgments with respect to product or brand name in terms of attitudes, intentions and behavior. The mechanisms of judgments are not fully known, but they include the compensatory, conjunctive, disjunctive and lexicographic models of judgment. Third, consumers use information in five different ways: (1) to evaluate alternatives in making a choice; (2) to reinforce past choices as a rationalization process; (3) to resolve conflict between buying and postponing; (4) to remind when to buy and consume frequently purchased products; and (5) to aquire knowledge for epistemic purposes."

Edition Notes

Includes bibliographical references (p. [22]).

Series
Faculty working papers -- no. 530, Faculty working papers -- no. 530.

The Physical Object

Pagination
21, [1] p. ;
Number of pages
21

ID Numbers

Open Library
OL24635625M
Internet Archive
howconsumersusei530shet
OCLC/WorldCat
5122097

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April 21, 2011 Edited by ImportBot Added new cover
April 21, 2011 Created by ImportBot Imported from Internet Archive item record.