Cover of: An earnings-return model for strategic market planning | Jagdish N. Sheth

About the Edition

Few models currently exist which aid managers in their strategic market planning. The models or frameworks which do exist have a variety of shortcomings, a major one being an inadequate linkage to a business organization's dominant goals for existence -- earnings and return on investment. This paper develops a planning model based on a firm's present levels of earnings and return designed to provide a partial foundation on which its managers can base their strategic market planning. Depending upon the firm's placement in the model, different organizational objectives and strategies exist for improving future performance.

Edition Notes

Includes bibliographical references (p. 38-39).

BEBR faculty working paper -- no. 869, BEBR faculty working paper -- no. 869.

The Physical Object

[1 leaf], 39, [1] p. :
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Open Library
Internet Archive

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August 25, 2011 Edited by ImportBot import new book
March 30, 2011 Created by ImportBot Initial record created, from Internet Archive item record.