Cover of: An earnings-return model for strategic market planning | Jagdish N. Sheth

About the Edition

Few models currently exist which aid managers in their strategic market planning. The models or frameworks which do exist have a variety of shortcomings, a major one being an inadequate linkage to a business organization's dominant goals for existence -- earnings and return on investment. This paper develops a planning model based on a firm's present levels of earnings and return designed to provide a partial foundation on which its managers can base their strategic market planning. Depending upon the firm's placement in the model, different organizational objectives and strategies exist for improving future performance.

Edition Notes

Includes bibliographical references (p. 38-39).

Series
BEBR faculty working paper -- no. 869, BEBR faculty working paper -- no. 869.

The Physical Object

Pagination
[1 leaf], 39, [1] p. :
Number of pages
39

ID Numbers

Open Library
OL24623173M
Internet Archive
earningsreturnmo869shet
OCLC/WorldCat
700757045
Read

Download ebook for print-disabled Download Protected DAISY


Download Options


Prefer the physical book? Check nearby libraries with:


Buy this book

Add an ISBN in order to link to booksellers


History

Download catalog record: RDF / JSON / OPDS
August 25, 2011 Edited by ImportBot import new book
March 30, 2011 Created by ImportBot Initial record created, from Internet Archive item record.