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Subjects
Communication, Journalism, Mass mediaShowing 1 featured edition. View all 1 editions?
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Table of Contents
Engagement, experiences, and concepts. Medill on media engagement : an introduction / Edward C. Malthouse and Abe Peck
Media concepts / Bobby J. Calder
Creating loyalty and maximizing readership through media experiences. The makes me smarter experience / Owen Youngman
The civic experience / Ellen Shearer
The utilitarian experience / Abe Peck
The inspiration experience / Charles Whitaker
The identity experience / Rachel Davis Mersey
The co-producing experience/ Ashlee Humphreys
The community-connection experience / Rich Gordon
The anchor camaraderie experience / Beth Bennett
The timeout experience / Patti Wolter
The entertainment and diversion experience / Josh Karp
The visual experience / Matt Mansfield & Jeremy Gilbert
The talk about and share experience/implementing experiences / Steven S. Duke
Experience case studies. Case study : Food Network /
Ben Sylvan
Experience case studies : examples from Medill's Innovation Study Projects / David L. Nelson.
Edition Notes
Includes bibliographical references and index.
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- Created December 4, 2010
- 8 revisions
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February 1, 2023 | Edited by ImportBot | import existing book |
January 4, 2023 | Edited by MARC Bot | import existing book |
December 23, 2022 | Edited by MARC Bot | import existing book |
February 26, 2022 | Edited by ImportBot | import existing book |
December 4, 2010 | Created by ImportBot | Imported from Library of Congress MARC record |