Cover of: The Back of the Napkin by Dan Roam
An edition of The Back of the Napkin (2008)

The Back of the Napkin

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Last edited by VacuumBot
August 4, 2012 | History
An edition of The Back of the Napkin (2008)

The Back of the Napkin

  • 3.33 ·
  • 3 Ratings
  • 14 Want to read
  • 2 Currently reading
  • 2 Have read
Publish Date
Language
English

Buy this book

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Previews available in: English

A bold new way to tackle tough business problems—even if you draw like a second graderWhen Herb Kelleher was brainstorming about how to beat the traditional hub-and-spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply "get". In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can't draw.Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools – tools that take advantage of everyone's innate ability to look, see, imagine, and show.THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.

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Edition Availability
Cover of: The Back of the Napkin
The Back of the Napkin
2012, Marshall Cavendish International
Cover of: The Back of the Napkin
The Back of the Napkin
2008, Penguin Group USA, Inc.
Electronic resource in English
Cover of: The Back of the Napkin
The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
March 13, 2008, Portfolio Hardcover
Hardcover in English

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Book Details


Published in

New York

The Physical Object

Format
Electronic resource

ID Numbers

Open Library
OL24270189M
ISBN 13
9781436200516, 9781436200547
OverDrive
9A296AB9-C177-4D42-9484-D4038C3D01B3

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
August 4, 2012 Edited by VacuumBot Updated format 'electronic resource' to 'Electronic resource'
June 19, 2010 Edited by ImportBot Added new cover
June 18, 2010 Created by ImportBot Imported from marc_overdrive MARC record.