An edition of The myth of excellence: why great companies never try to be the best at everything (2001)

The myth of excellence

why great companies never try to be the best at everything

1st ed.

by , , and

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Cover of: The myth of excellence by Frederick A. Crawford
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Last edited by MARC Bot
August 12, 2011 | History
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An edition of The myth of excellence: why great companies never try to be the best at everything (2001)

The myth of excellence

why great companies never try to be the best at everything

1st ed.

by , , and

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Crown Business
Pages
251

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Subjects
Recherche, Shopping, Marketing, Consommateurs, Cas, Études de, Comportement, Consumer behavior, Marketing research, Magasinage, Consumentengedrag, Case studies, Industrial management

Showing 3 featured editions. View all 3 editions?

Edition Availability
Cover of: The Myth of Excellence
The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
May 27, 2003, Three Rivers Press
in English
Libraries near you: WorldCat
Cover of: The myth of excellence
The myth of excellence: why great companies never try to be the best at everything
2001, Crown Business
- 1st ed.
Libraries near you: WorldCat
Cover of: The Myth of Excellence
The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
June 26, 2001, Crown Business
in English
Libraries near you: WorldCat

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Book Details

Published in

New York

Table of Contents

Field notes from the commercial wilderness
The new model for consumer relevancy
Would I lie to you? : the overrated importance of lowest price
I can't get no satisfaction : service with a smile?
I still haven't found what I'm looking for : access, physical and psychological
Why "good" is good enough : choice and the issue of product bandwidth
Do you really get me? : the experience factor
Making consumer relevancy work
Supply-chain realities
Consumer relevancy and the future.

Edition Notes

Genre
Case studies., Cas, Études de.

Classifications

Dewey Decimal Class
658.8/34
Library of Congress
HF5415.2 .C76 2001

The Physical Object

Pagination
xviii, 251 p. :
Number of pages
251

ID Numbers

Open Library
OL24214904M
Internet Archive
mythofexcellence00craw
ISBN 10
0609608207
ISBN 13
9780609608203
LCCN
2001017344
OCLC/WorldCat
45828444

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 3, 2020 Edited by MARC Bot import existing book
June 10, 2019 Edited by MARC Bot import existing book
February 7, 2019 Edited by MARC Bot import existing book
August 12, 2011 Edited by ImportBot add ia_box_id to scanned books
May 5, 2010 Created by ImportBot Imported from Internet Archive item record.