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Cover of: Influencing human behavior. by H. A. Overstreet
Last edited by ImportBot
January 16, 2012 | History
Cover of: Influencing human behavior by H. A. Overstreet

Influencing human behavior

Published by W.W. Norton in New York .
Written in English.

Table of Contents

Part one: Introductory techniques. I. The key problem: capturing the attention
II. The appeal to wants
III. The problem of vividness
IV. The psychology of effective speaking
V. The psychology of effective writing
VI. Crossing the interest dead-line
VII. Making ideas stick.
Part two: Fundamental techniques. VIII. How to change persons: the entering wedge
IX. The building of habits: associative techniques
X. Our unconscious fabrication habits
XI. The problem of straight thinking
XII. Diagnosing the public
XIII. Training the creative mind
XIV. Conflict and invention
XV. The technique of humor
XVI. The individual and his world.

Edition Notes

Series Lectures-in-print


Dewey Decimal Class 130
Library of Congress BF636 .O8

The Physical Object

Pagination viii, 296 p.
Number of pages 296

ID Numbers

Open Library OL24210674M
Internet Archive influencinghuman00over
OCLC/WorldCat 2665379



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History Created May 5, 2010 · 9 revisions
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July 23, 2014 Edited by ImportBot import new book
January 16, 2012 Edited by Anand Chitipothu Added new cover
December 29, 2011 Edited by Edited without comment.
August 12, 2011 Edited by ImportBot add ia_box_id to scanned books
May 5, 2010 Created by ImportBot Initial record created, from Internet Archive MARC record.