Cover of: Essentials of marketing | E. Jerome McCarthy

Essentials of marketing

4th ed.

Published by Irwin in Homewood, Ill .
Written in English.

About the Book

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Edition Notes

Bibliography: p. 475-491.
Computer disk contains PLUS software for the computer-aided problems for use with Essentials of marketing, 4th ed.
System requirements for computer disk (version 1.1a): IBM-PC; 128K; DOS 2.0 or later.
Includes index.

Series The Irwin series in marketing


Dewey Decimal Class 658.8
Library of Congress HF5415 .M223 1988

The Physical Object

Pagination xvi, 512 p. :
Number of pages 512

ID Numbers

Open Library OL2416178M
Internet Archive essentialsofmark00mcca_2
ISBN 10 0256060096, 0256065632
LC Control Number 87082171
Goodreads 3991090

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June 12, 2017 Edited by ImportBot import new book
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
December 12, 2009 Edited by WorkBot link works
April 1, 2008 Created by an anonymous user Initial record created, from Scriblio MARC record.