{"description": {"type": "/type/text", "value": "Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description"}, "notes": {"type": "/type/text", "value": "Includes bibliographical references and index."}, "title": "Ethical marketing and the new consumer", "authors": [{"key": "/authors/OL3102753A"}], "publish_date": "2009", "publishers": ["Wiley"], "table_of_contents": [{"level": 0, "title": "The power of brand ethos", "type": {"key": "/type/toc_item"}}, {"level": 0, "title": "Ethical : reality or a brand image?", "type": {"key": "/type/toc_item"}}, {"level": 0, "title": "Churn and the disposable society", "type": {"key": "/type/toc_item"}}, {"level": 0, "title": "Bad tasting medicine", "type": {"key": "/type/toc_item"}}, {"level": 0, "title": "It's not what you say but what you do", "type": {"key": "/type/toc_item"}}, {"level": 0, "title": "Brand terrorism", "type": {"key": "/type/toc_item"}}, {"level": 0, "title": "Survival and security", "type": {"key": "/type/toc_item"}}, {"level": 0, "title": "Engaging the consumer, sharing responsibility", "type": {"key": "/type/toc_item"}}, {"level": 0, "title": "Finding reasons to buy", "type": {"key": "/type/toc_item"}}, {"level": 0, "title": "Research and surveys", "type": {"key": "/type/toc_item"}}, {"level": 0, "title": "The business and religion of ethics", "type": {"key": "/type/toc_item"}}, {"level": 0, "title": "Fairtrade", "type": {"key": "/type/toc_item"}}, {"level": 0, "title": "Food waste and recycling", "type": {"key": "/type/toc_item"}}, {"level": 0, "title": "Recycling for resale", "type": {"key": "/type/toc_item"}}, {"level": 0, "title": "Turning recycling into good marketing", "type": {"key": "/type/toc_item"}}, {"level": 0, "title": "The ethical sphere", "type": {"key": "/type/toc_item"}}, {"level": 0, "title": "Language and persuasion", "type": {"key": "/type/toc_item"}}, {"level": 0, "title": "How to be a creative marketer", "type": {"key": "/type/toc_item"}}, {"level": 0, "title": "Fat and fit : obesity and health", "type": {"key": "/type/toc_item"}}, {"level": 0, "title": "Selling ethical behaviour", "type": {"key": "/type/toc_item"}}, {"level": 0, "title": "From brand values to brand value", "type": {"key": "/type/toc_item"}}, {"level": 0, "title": "Fast fashion", "type": {"key": "/type/toc_item"}}, {"level": 0, "title": "Washing green", "type": {"key": "/type/toc_item"}}, {"level": 0, "title": "Green insurance and finance.", "type": {"key": "/type/toc_item"}}], "isbn_10": ["0470743026"], "lc_classifications": ["HF5415 .A743 2009", "HF5415.32"], "publish_places": ["Chichester, U.K"], "oclc_number": ["276340579"], "subjects": ["Marketing -- Moral and ethical aspects", "New Age consumers"], "isbn_13": ["9780470743027"], "pagination": "xv, 272 p. :", "source_records": ["marc:marc_loc_updates/v38.i04.records.utf8:9844861:1811", "marc:marc_loc_updates/v39.i46.records.utf8:2624701:1845", "marc:marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run04.mrc:46625264:3114", "marc:marc_loc_2016/BooksAll.2016.part36.utf8:120350783:1845", "bwb:9780470743027", "ia:ethicalmarketing0000arno", "promise:bwb_daily_pallets_2021-01-28", "marc:marc_nuls/NULS_PHC_180925.mrc:335232282:2522"], "dewey_decimal_class": ["658.8"], "languages": [{"key": "/languages/eng"}], "lccn": ["2009021630"], "local_id": ["urn:sfpl:31223088634788", "urn:bwbsku:O7-AAW-818", "urn:nuls:31786102595342"], "publish_country": "enk", "by_statement": "Chris Arnold.", "type": {"key": "/type/edition"}, "ocaid": "ethicalmarketing0000arno", "key": "/books/OL24022323M", "number_of_pages": 272, "works": [{"key": "/works/OL16281401W"}], "covers": [13078951], "oclc_numbers": ["276340579"], "latest_revision": 9, "revision": 9, "created": {"type": "/type/datetime", "value": "2010-01-27T07:41:53.810945"}, "last_modified": {"type": "/type/datetime", "value": "2023-03-08T17:06:51.651063"}}