Cover of: Borrowing brilliance | David Kord Murray

Borrowing brilliance

the six steps to business innovation by building on the ideas of others

Published by Gotham Books in New York, N.Y .
Written in English.

About the Book

In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process—"borrowing."As a former aerospace scientist, Fortune 500 executive, chief innovation officer of two major companies, inventor and software entrepreneur, David Murray has made a living by coming up with new and innovative ideas. In Borrowing Brilliance he explains the origins and evolution of a business idea by showing readers how new ideas are merely the combinations of existing ideas. Since brilliance is actually borrowed, it's easily within reach. It's really a matter of knowing where to borrow the materials and how to put them together that determines creative ability. Murray presents a simple Six-Step process that anyone can use to build business innovation:Step One: Defining—Define the problem you're trying to solve.Step Two: Borrowing—Borrow ideas from places with a similar problem.Step Three: Combining—Connect and combine these borrowed ideas.Step Four: Incubating—Allow the combinations to incubate into a solution.Step Five: Judging—Identify the strength and weakness of the solution.Step Six: Enhancing—Eliminate the weak points while enhancing the strong ones.Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), Bill Gates, George Lucas, Steve Jobs, Albert Einstein, and other creative thinkers. Murray used these methods to re-create his own career and he shows how you can harness them to find your own creative solutions. First you copy, then you create. And the further from your own company you look, the more creative the solution.

Classifications

Dewey Decimal Class
658.4/063
Library of Congress
HD53 .M87 2009

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL23229874M
Internet Archive
borrowingbrillia00murr
ISBN 13
9781592404780
LC Control Number
2009019039
OCLC/WorldCat
318411515
Library Thing
8441811
Goodreads
6503329
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History

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May 23, 2019 Edited by Clean Up Bot import existing book
April 12, 2012 Edited by ImportBot import new book
January 4, 2012 Edited by ImportBot import new book
April 30, 2011 Edited by OCLC Bot Added OCLC numbers.
May 27, 2009 Created by ImportBot Initial record created, from Library of Congress MARC record.