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A very good resource book for both newbies in marketing as well as seasoned ones. It's comprehensive, very informative and my bible in teaching marketing classes.
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Previews available in: English
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Edition | Availability |
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1
User-friendly marketing research: how to use marketing research to make profitable decisions
2006, Life Cycle Press (Asia), Salt & Light Ventures
in English
- 3rd ed.
9718611126 9789718611128
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Book Details
Published in
Makati City, Metro Manila, Philippines
Edition Notes
"10th Year Anniversary Edition."
Includes bibliographical references (p. 353-359) and index.
The Physical Object
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- Created April 28, 2009
- 8 revisions
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December 22, 2020 | Edited by MARC Bot | import existing book |
July 17, 2019 | Edited by marlamagat | Edited without comment. |
August 12, 2011 | Edited by ImportBot | add ia_box_id to scanned books |
October 6, 2010 | Edited by ImportBot | Added new cover |
April 28, 2009 | Created by ImportBot | Imported from Library of Congress MARC record. |