An edition of Basic marketing (1996)

Basic marketing

a global-managerial approach

15th ed.

by , , and

  • 0 Ratings
  • 9 Want to read
  • 1 Currently reading
  • 0 Have read
Cover of: Basic marketing by William D. Perreault
Preview Only

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today
Notes
  • 0 Ratings
  • 9 Want to read
  • 1 Currently reading
  • 0 Have read
Notes

Check nearby libraries

Buy this book

Last edited by ImportBot
December 19, 2023 | History
Edit
An edition of Basic marketing (1996)

Basic marketing

a global-managerial approach

15th ed.

by , , and

  • 0 Ratings
  • 9 Want to read
  • 1 Currently reading
  • 0 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
McGraw-Hill
Language
English
Pages
793

Check nearby libraries

Buy this book

Previews available in: English

Subjects
Management, Marketing, Marketingmanagement, Gestion, Business & economics, Advertising & promotion
Places
Leermiddelen (vorm)

Showing 7 featured editions. View all 16 editions?

Edition Availability
Cover of: Basic marketing
Basic marketing: a marketing strategy planning approach
2009, McGraw-Hill Irwin
in English - 17th ed.
Libraries near you: WorldCat
Cover of: Basic marketing
Basic marketing: a marketing strategy planning approach
2008, McGraw-Hill/Irwin
in English - 16th ed.
Libraries near you: WorldCat
Cover of: Basic marketing
Basic marketing: a global-managerial approach
2005, McGraw-Hill
in English - 15th ed.
Libraries near you: WorldCat
Cover of: Basic marketing
Basic marketing: a global-managerial approach
2002, McGraw-Hill
in English - 14th international ed.
Libraries near you: WorldCat
Cover of: Basic Marketing
Basic Marketing : A Global - Management Approach
1999, McGraw-Hill College
Hardcover
Libraries near you: WorldCat
Cover of: Basic marketing
Basic marketing: a global-managerial approach
1999, McGraw-Hill
in English - 13th ed. [International ed].
Libraries near you: WorldCat
Cover of: Basic marketing
Basic marketing: a global-managerial approach
1996, Irwin
in English - 12th ed.
Libraries near you: WorldCat

Add another edition?

Book Details

Published in

Boston, Mass

Edition Notes

McCarthy's name appears first on the earlier edition.

Includes bibliographical references (p. 725-787) and indexes.

Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.

Series
McGraw-Hill/Irwin series in marketing

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415.13, HF5415.13 .M369 2005

The Physical Object

Pagination
xli, 793 [22] p. :
Number of pages
793

ID Numbers

Open Library
OL22819928M
Internet Archive
isbn_9780072947038
ISBN 10
0072525231
LCCN
2004040321
Library Thing
324675
Goodreads
3295072

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

Lists

See All

History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 19, 2023 Edited by ImportBot import existing book
December 8, 2020 Edited by MARC Bot import existing book
April 7, 2016 Edited by ImportBot import new book
March 8, 2012 Edited by LC Bot import new book
January 4, 2009 Created by ImportBot Imported from Talis MARC record.