The invisible edge
Mark Blaxill, Mark Blaxill
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Last edited by Clean Up Bot
July 16, 2019 | History
An edition of The invisible edge (2009)

The invisible edge

using intellectual property to take your strategy to the next level

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This edition published in by Portfolio in New York.

Written in English

How to turn intellectual property into an indispensable source of competitive advantageMark Blaxill and Ralph Eckardt have consulted for companies that are highly efficient, full of hard workers and smart managers-yet barely able to eke out a profit. They've also worked in undisciplined, mismanaged companies that generate huge margins year after year. The key to sustainable profits, they realized, was intellectual property. Yet most managers are unable to see the power of IP because they were trained to focus on more tangible factors.This book is about turning invisible assets into an unbeatable edge. With the right IP and the right strategies, companies can command premium prices, increase market share, sustain lower costs, and even generate income directly. Without it, their products are undifferentiated and they can compete only on price.The authors teach readers a new way to see their invisible assets, analyze them, and build a business around them. Unlike other books that focus on the legal and technical issues of IP, this one is totally practical.Blaxill and Eckardt include fascinating case studies, ranging from golf balls (did Titleist steal technology from Bridgestone?) to Facebook (can it sustain its lead against new social networks?). They also look at a dozen mainstream companies in a wide range of industries, such as Toyota, Procter & Gamble, and IBM.

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Edition Availability
Cover of: The invisible edge
Cover of: The Invisible Edge
The Invisible Edge
2009, Penguin USA, Inc.
Electronic resource in English

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The invisible edge First published in 2009



Work Description

How to turn intellectual property into an indispensable source of competitive advantageMark Blaxill and Ralph Eckardt have consulted for companies that are highly efficient, full of hard workers and smart managers-yet barely able to eke out a profit. They've also worked in undisciplined, mismanaged companies that generate huge margins year after year. The key to sustainable profits, they realized, was intellectual property. Yet most managers are unable to see the power of IP because they were trained to focus on more tangible factors.This book is about turning invisible assets into an unbeatable edge. With the right IP and the right strategies, companies can command premium prices, increase market share, sustain lower costs, and even generate income directly. Without it, their products are undifferentiated and they can compete only on price.The authors teach readers a new way to see their invisible assets, analyze them, and build a business around them. Unlike other books that focus on the legal and technical issues of IP, this one is totally practical.Blaxill and Eckardt include fascinating case studies, ranging from golf balls (did Titleist steal technology from Bridgestone?) to Facebook (can it sustain its lead against new social networks?). They also look at a dozen mainstream companies in a wide range of industries, such as Toyota, Procter & Gamble, and IBM.

Classifications

Library of Congress HD53 .B568 2009
Dewey 658.5/03

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
658.5/03
Library of Congress
HD53 .B568 2009

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL21893558M
ISBN 13
9781591842378
LC Control Number
2008036661
Library Thing
8110157
Goodreads
7028393

Lists containing this Book

History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 16, 2019 Edited by Clean Up Bot import existing book
October 27, 2011 Edited by LC Bot import new book
August 18, 2010 Edited by IdentifierBot added LibraryThing ID
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
November 4, 2008 Created by ImportBot Imported from Library of Congress MARC record.