An edition of Corporate Public Affairs
(2005)
Corporate public affairs
interacting with interest groups, media, and government
by Otto Lerbinger
- 0 Ratings
- 0 Want to read
- 0 Currently reading
- 0 Have read
Share
×Close
This edition doesn't have a description yet. Can you add one?
Check nearby libraries
Buy this book
Previews available in: English
Subjects
Corporations, Public relations, Political activity, Social responsibility of business, Corporations, public relations, Entreprises, Relations publiques, Sociétés, Activité politique, Responsabilité sociale, BUSINESS & ECONOMICS, Public Relations, Unternehmen, Öffentlichkeitsarbeit, Media StudiesShowing 7 featured editions. View all 7 editions?
Book Details
Published in
Mahwah, N.J
Table of Contents
An overview of corporate public affairs
Interest group strategies and forms of opinion
Conflict resolution : mediation and negotiation
Proactive media relations
Gaining semicontrol over the media : broadcast appearances
Gaining complete control over the media : advocacy advertising
Holding the media accountable and suing
Bypassing the news media : direct communication
Direct lobbying
Grassroots lobbying
Electoral activities
Litigation communication
Ascendancy of corporate power
Constructing a competitive political marketplace
Heeding the public interest.
Edition Notes
Includes bibliographical references and indexes.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?Lists
See All-
New List
from Samantha Peacock
History
- Created November 3, 2008
- 15 revisions
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
| March 8, 2023 | Edited by MARC Bot | import existing book |
| December 29, 2022 | Edited by MARC Bot | import existing book |
| December 14, 2022 | Edited by MARC Bot | import existing book |
| December 11, 2020 | Edited by MARC Bot | import existing book |
| November 3, 2008 | Created by ImportBot | Imported from Oregon Libraries MARC record. |