An edition of Polls & surveys
(1988)
Polls & surveys
understanding what they tell us
1st ed.
by Norman M. Bradburn
- 0 Ratings
- 2 Want to read
- 0 Currently reading
- 0 Have read
Share
×Close
This edition doesn't have a description yet. Can you add one?
Check nearby libraries
Buy this book
Previews available in: English
Showing 2 featured editions. View all 2 editions?
| Edition | Availability |
|---|---|
1
Polls & surveys: understanding what they tell us
1988, Jossey-Bass
Trade Paperback
in English
- 1st ed.
1555420982 9781555420987
|
aaaa
|
2
Polls & surveys: understanding what they tell us
Publisher unknown
- 1st ed.
1555420982 9781555420987
|
zzzz
Libraries near you:
WorldCat
|
Book Details
Published in
San Francisco
Table of Contents
Polling the Public: Purpose and Process. Definitions and Characteristics of Polls and Surveys -- Scientific Basis of Surveys -- Do Respondents Tell the Truth? -- Uses of Surveys and Polls -- Political Polling : A Special Case -- Growth of Public Opinion Polling. Antecedents -- Developments in the 1930s and 1940s -- The 1948 Disaster : A Setback for Polls -- Recent Trends : 1960s-1980s -- Developments Overseas -- Surveys and Social Science -- Additional Reading -- Proper and Improper Uses of Surveys. Use of Opinion Data by United States Presidents -- Congressional Polls -- Federal Government Surveys. Market Research • Associations and Interest Groups -- Use of Surveys in Legal Settings -- Social Science Use of Surveys -- Using Polls to Persuade -- The Polls as News -- Summary -- Additional Reading -- The Organizations That Do the Polling. Media Polls -- Private Polls -- Government Surveys -- Policy Researchers -- University Survey Organizations -- Commercial Market Research Organizations -- Professional Associations in Survey Research -- Opinion Polling Abroad -- Summary -- Additional Reading -- How Information Is Collected. The Organization of Interviewing -- Face-to-Face Versus Telephone Interviews -- Mail Questionnaires -- Combinations of Methods -- Relative Costs of
Alternative Methods -- Future Technologies -- Additional Reading -- How Respondents Are Selected. Defining the Population -- Probability Sampling -- Sampling Variance -- Simple Random Samples : The Use of Lists -- Random Digit Dialing -- Clustering -- Stratified Samples -- Estimating Sampling Variances -- Sample Execution -- Determining Sample Size -- Samples Used in Typical Polls -- Summary -- Additional Reading -- Asking the Question : How Wording Affects Response. Types of Questions Asked in Polls -- Effects of Question Wording on Answers -- Summary -- Additional Reading -- What Do the Answers Mean? Omission of Results -- Use of Single Questions on Complex Issues -- Treating the “Don’t Knows” and Undecideds -- Reports of Sampling Variability -- Comparing Different Groups -- Statistical Significance -- The Noncomparison Problem -- Explaining Results : Some Examples -- Summary -- Additional Reading -- Understanding Sources of Error. Sampling Error -- Sample Bias -- Nonsampling Errors -- Summary -- Additional Reading -- Should Polls Be Banned? Do Polls Unduly Influence Elections? -- Do Polls Invade People’s Privacy? -- Do Polls Oversimplify Issues? -- Are Poll Results Meaningless? -- Are the Polls in Trouble? -- Use of Polls for Illegal and Unethical Activities -- Summary -- Effects of Polls on Elections, Governments, Business, and Media. Effects of Polls on the Electoral Process -- Effects of Polls on Elected Officials -- Effects of Polls on Nonelected Officials -- Effects of Polls on Individual Citizens -- Effects of Polls on Businesses and Consumers -- Effects of Polls on the Media -- Effects of Polls on Debates of Public Issues -- The Future of Polls and Surveys -- Have the Polls Fulfilled Their Promise? -- Glossary.
Edition Notes
Bibliography: p. 237-242.
Includes index.
Classifications
External Links
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?Lists
See All-
Polling
from Ruthie Kelly
History
- Created April 16, 2010
- 11 revisions
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
| December 20, 2023 | Edited by ImportBot | import existing book |
| September 15, 2021 | Edited by ImportBot | import existing book |
| November 8, 2020 | Edited by MARC Bot | import existing book |
| December 19, 2018 | Edited by ImportBot | import existing book |
| April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |