Cover of: Polls & surveys | Norman M. Bradburn

Polls & surveys

understanding what they tell us

1st ed.

Published by Jossey-Bass in San Francisco .
Written in English.

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Table of Contents

Polling the Public: Purpose and Process. Definitions and Characteristics of Polls and Surveys -- Scientific Basis of Surveys -- Do Respondents Tell the Truth? -- Uses of Surveys and Polls -- Political Polling : A Special Case -- Growth of Public Opinion Polling. Antecedents -- Developments in the 1930s and 1940s -- The 1948 Disaster : A Setback for Polls -- Recent Trends : 1960s-1980s -- Developments Overseas -- Surveys and Social Science -- Additional Reading -- Proper and Improper Uses of Surveys. Use of Opinion Data by United States Presidents -- Congressional Polls -- Federal Government Surveys. Market Research • Associations and Interest Groups -- Use of Surveys in Legal Settings -- Social Science Use of Surveys -- Using Polls to Persuade -- The Polls as News -- Summary -- Additional Reading -- The Organizations That Do the Polling. Media Polls -- Private Polls -- Government Surveys -- Policy Researchers -- University Survey Organizations -- Commercial Market Research Organizations -- Professional Associations in Survey Research -- Opinion Polling Abroad -- Summary -- Additional Reading -- How Information Is Collected. The Organization of Interviewing -- Face-to-Face Versus Telephone Interviews -- Mail Questionnaires -- Combinations of Methods -- Relative Costs of
Alternative Methods -- Future Technologies -- Additional Reading -- How Respondents Are Selected. Defining the Population -- Probability Sampling -- Sampling Variance -- Simple Random Samples : The Use of Lists -- Random Digit Dialing -- Clustering -- Stratified Samples -- Estimating Sampling Variances -- Sample Execution -- Determining Sample Size -- Samples Used in Typical Polls -- Summary -- Additional Reading -- Asking the Question : How Wording Affects Response. Types of Questions Asked in Polls -- Effects of Question Wording on Answers -- Summary -- Additional Reading -- What Do the Answers Mean? Omission of Results -- Use of Single Questions on Complex Issues -- Treating the “Don’t Knows” and Undecideds -- Reports of Sampling Variability -- Comparing Different Groups -- Statistical Significance -- The Noncomparison Problem -- Explaining Results : Some Examples -- Summary -- Additional Reading -- Understanding Sources of Error. Sampling Error -- Sample Bias -- Nonsampling Errors -- Summary -- Additional Reading -- Should Polls Be Banned? Do Polls Unduly Influence Elections? -- Do Polls Invade People’s Privacy? -- Do Polls Oversimplify Issues? -- Are Poll Results Meaningless? -- Are the Polls in Trouble? -- Use of Polls for Illegal and Unethical Activities -- Summary -- Effects of Polls on Elections, Governments, Business, and Media. Effects of Polls on the Electoral Process -- Effects of Polls on Elected Officials -- Effects of Polls on Nonelected Officials -- Effects of Polls on Individual Citizens -- Effects of Polls on Businesses and Consumers -- Effects of Polls on the Media -- Effects of Polls on Debates of Public Issues -- The Future of Polls and Surveys -- Have the Polls Fulfilled Their Promise? -- Glossary.

Edition Notes

Bibliography: p. 237-242.
Includes index.

Series
A Joint publication in the Jossey-Bass social and behavioral science series & the Jossey-Bass public administration series
Other Titles
Polls and surveys.

Classifications

Dewey Decimal Class
303.3/8
Library of Congress
HM261 .B69 1988

The Physical Object

Format
Trade Paperback
Pagination
xx, 249 p. ;
Number of pages
249
Dimensions
23.5 x 16 x 2 inches

ID Numbers

Open Library
OL2061322M
Internet Archive
pollssurveysunde0000brad
ISBN 10
1555420982
LC Control Number
88042778
Library Thing
1649172
Goodreads
885728
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History

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December 19, 2018 Edited by ImportBot import existing book
November 15, 2011 Edited by Y-Not bot added contents from pages ix-xi
July 31, 2010 Edited by IdentifierBot added LibraryThing ID
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
April 1, 2008 Created by an anonymous user Initial record created, from Scriblio MARC record.