Cover of: Polls & surveys | Norman M. Bradburn

Polls & surveys

understanding what they tell us

1st ed.

Published by Jossey-Bass in San Francisco .
Written in English.

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Table of Contents

Polling the Public: Purpose and Process. Definitions and Characteristics of Polls and Surveys -- Scientific Basis of Surveys -- Do Respondents Tell the Truth? -- Uses of Surveys and Polls -- Political Polling : A Special Case -- Growth of Public Opinion Polling. Antecedents -- Developments in the 1930s and 1940s -- The 1948 Disaster : A Setback for Polls -- Recent Trends : 1960s-1980s -- Developments Overseas -- Surveys and Social Science -- Additional Reading -- Proper and Improper Uses of Surveys. Use of Opinion Data by United States Presidents -- Congressional Polls -- Federal Government Surveys. Market Research • Associations and Interest Groups -- Use of Surveys in Legal Settings -- Social Science Use of Surveys -- Using Polls to Persuade -- The Polls as News -- Summary -- Additional Reading -- The Organizations That Do the Polling. Media Polls -- Private Polls -- Government Surveys -- Policy Researchers -- University Survey Organizations -- Commercial Market Research Organizations -- Professional Associations in Survey Research -- Opinion Polling Abroad -- Summary -- Additional Reading -- How Information Is Collected. The Organization of Interviewing -- Face-to-Face Versus Telephone Interviews -- Mail Questionnaires -- Combinations of Methods -- Relative Costs of
Alternative Methods -- Future Technologies -- Additional Reading -- How Respondents Are Selected. Defining the Population -- Probability Sampling -- Sampling Variance -- Simple Random Samples : The Use of Lists -- Random Digit Dialing -- Clustering -- Stratified Samples -- Estimating Sampling Variances -- Sample Execution -- Determining Sample Size -- Samples Used in Typical Polls -- Summary -- Additional Reading -- Asking the Question : How Wording Affects Response. Types of Questions Asked in Polls -- Effects of Question Wording on Answers -- Summary -- Additional Reading -- What Do the Answers Mean? Omission of Results -- Use of Single Questions on Complex Issues -- Treating the “Don’t Knows” and Undecideds -- Reports of Sampling Variability -- Comparing Different Groups -- Statistical Significance -- The Noncomparison Problem -- Explaining Results : Some Examples -- Summary -- Additional Reading -- Understanding Sources of Error. Sampling Error -- Sample Bias -- Nonsampling Errors -- Summary -- Additional Reading -- Should Polls Be Banned? Do Polls Unduly Influence Elections? -- Do Polls Invade People’s Privacy? -- Do Polls Oversimplify Issues? -- Are Poll Results Meaningless? -- Are the Polls in Trouble? -- Use of Polls for Illegal and Unethical Activities -- Summary -- Effects of Polls on Elections, Governments, Business, and Media. Effects of Polls on the Electoral Process -- Effects of Polls on Elected Officials -- Effects of Polls on Nonelected Officials -- Effects of Polls on Individual Citizens -- Effects of Polls on Businesses and Consumers -- Effects of Polls on the Media -- Effects of Polls on Debates of Public Issues -- The Future of Polls and Surveys -- Have the Polls Fulfilled Their Promise? -- Glossary.

Edition Notes

Bibliography: p. 237-242.
Includes index.

A Joint publication in the Jossey-Bass social and behavioral science series & the Jossey-Bass public administration series
Other Titles
Polls and surveys.


Dewey Decimal Class
Library of Congress
HM261 .B69 1988

The Physical Object

Trade Paperback
xx, 249 p. ;
Number of pages
23.5 x 16 x 2 inches

ID Numbers

Open Library
Internet Archive
LC Control Number
Library Thing

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