Cover of: The riddle | Andrew Razeghi

The riddle

where ideas come from and how to have better ones

1st ed.

Published by Jossey-Bass in San Francisco .
Written in English.

About the Book

While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, "Where will the next big idea come from?" In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery. Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or "a-ha! moments." In this fascinating book, Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making "Eureka moments" routine practice rather than lucky accidents. Combining the latest scientific research, interviews with current innovators, and studies of history's most creative minds, he dissects the creative process and presents a practical approach for inspiring innovation.

Table of Contents

The innovation intent
The gods must be crazy (or is it just me?)
The eureka moment
It came to me in a dream
In the mood for innovation
Endlessly intriguing : curiosity
Painfully obvious : constraints
Distantly related : connections
Diametrically opposed : conventions
Suddenly brilliant : codes.

Edition Notes

Includes bibliographical references (p. 229) and index.

Other Titles
Where ideas come from and how to have better ones


Dewey Decimal Class
Library of Congress
BF408 .R244 2008

The Physical Object

v, 249 p. :
Number of pages

ID Numbers

Open Library
Internet Archive
LC Control Number
Library Thing

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April 5, 2014 Edited by ImportBot Added IA ID.
May 3, 2012 Edited by ImportBot import new book
August 18, 2010 Edited by IdentifierBot added LibraryThing ID
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
October 16, 2008 Created by ImportBot Initial record created, from Library of Congress MARC record.