An edition of Lifestyle marketing (2003)

Lifestyle marketing

reaching the new American consumer

by , , and

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Cover of: Lifestyle marketing by Ronald D. Michman
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Last edited by MARC Bot
March 8, 2023 | History
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An edition of Lifestyle marketing (2003)

Lifestyle marketing

reaching the new American consumer

by , , and

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Praeger
Language
English
Pages
241

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Previews available in: English

Subjects
Consumers' preferences, Target marketing, Consumer behavior, Lifestyles, Market segmentation, Commerce, Style de vie, Preferences, Marketing & Sales, Business & Economics, Leefwijze, Marketing, Consommateurs, Comportement, Segmentation du marche, Cibles (Marketing), Consumentengedrag, Family & Health, Sales & marketing, United States, Business / Economics / Finance, Business/Economics, Marketing - Research, Business & Economics / Marketing / General, Marketing - General
Places
United States

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Edition Availability
Cover of: Lifestyle Marketing
Lifestyle Marketing: Reaching the New American Consumer
October 30, 2003, Praeger Publishers
Hardcover in English
Libraries near you: WorldCat
Cover of: Lifestyle Marketing
Lifestyle Marketing: Reaching the New American Consumer
2003, ABC-CLIO, LLC
in English
Libraries near you: WorldCat
Cover of: Lifestyle marketing
Lifestyle marketing: reaching the new American consumer
2003, Praeger
in English
Libraries near you: WorldCat
Cover of: Lifestyle marketing
Lifestyle marketing: reaching the new American consumer
2003, Praeger
in English
Libraries near you: WorldCat
Cover of: Lifestyle Marketing
Lifestyle Marketing: Reaching the New American Consumer
2003, ABC-CLIO, LLC
in English
Libraries near you: WorldCat

Add another edition?

Book Details

Published in

Westport, Conn

Table of Contents

The basis for competitive lifestyle market segmentation strategies
Lifestyles and decision making
Purchasing behavior
Changing values and lifestyles
Subcultural segmentation and targeting changing lifestyles of the singles market
Targeting the changing lifestyles of children, tweens, teens, and college markets
Targeting the changing lifestyles of the senior market
Culture and targeting the changing lifestyles of the Black and Hispanic markets
Social class and targeting the changing lifestyles of the Asian, Jewish, and Italian markets.

Edition Notes

Includes bibliographical references (p. [221]-227) and index.

Classifications

Dewey Decimal Class
658.8/343
Library of Congress
HF5415.127 .M535 2003, HF5415

The Physical Object

Pagination
xii, 241 p. ;
Number of pages
241

ID Numbers

Open Library
OL17618919M
Internet Archive
lifestylemarketi0000mich
ISBN 10
1567206409
LCCN
2003057995
OCLC/WorldCat
52559266
Library Thing
5622566
Goodreads
3126345

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
March 8, 2023 Edited by MARC Bot import existing book
January 7, 2023 Edited by MARC Bot import existing book
September 15, 2021 Edited by ImportBot import existing book
December 8, 2020 Edited by MARC Bot import existing book
September 29, 2008 Created by ImportBot Imported from Oregon Libraries MARC record.