Marketing scales handbook
Gordon C. Bruner II

Marketing scales handbook

a compilation of multi-item measures

Published by American Marketing Association in Chicago, Ill., USA .
Written in English.

Edition Notes

Vol. 3 editors Gordon C. Bruner II, Karen E. James, and Paul J Hensel.

Genre Handbooks, manuals, etc.

The Physical Object

Pagination v. <1-3> ;

ID Numbers

Open Library OL17445507M
OCLC/WorldCat 37138122

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History Created September 28, 2008 · 3 revisions Download catalog record: RDF / JSON / OPDS

December 15, 2009 Edited by WorkBot link works
April 22, 2009 Edited by ImportBot add OCLC number
September 28, 2008 Created by ImportBot Initial record created, from Oregon Libraries MARC record.