Marketing scales handbook
a compilation of multi-item measures
by Gordon C. Bruner II
American Marketing Association
Chicago, Ill., USA
Written in English.
Vol. 3 editors Gordon C. Bruner II, Karen E. James, and Paul J Hensel.
|Genre||Handbooks, manuals, etc.|
The Physical Object
|Pagination||v. <1-3> ;|
History Created September 28, 2008 ·
|December 15, 2009||Edited by WorkBot||link works|
|April 22, 2009||Edited by ImportBot||add OCLC number|
|September 28, 2008||Created by ImportBot||Initial record created, from Oregon Libraries MARC record.|