Cover of: Introduction to advertising & promotion | George E. Belch

Introduction to advertising & promotion

an integrated marketing communications perspective

2nd ed.

  • 4 Want to read

Published by Irwin in Homewood, IL .
Written in English.

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Edition Notes

Includes bibliographical references and indexes.

Other Titles
Introduction to advertising and promotion.

Classifications

Dewey Decimal Class
659.1
Library of Congress
HF5823 .B387 1993

The Physical Object

Pagination
1 v. (various pagings) :

ID Numbers

Open Library
OL1719631M
Internet Archive
introductiontoad00belc
ISBN 10
0256105162, 0256108250
LC Control Number
92022766
Library Thing
9638885
Goodreads
506398
506397
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August 12, 2011 Edited by ImportBot add ia_box_id to scanned books
October 6, 2010 Edited by ImportBot Added new cover
October 6, 2010 Edited by ImportBot found a matching MARC record
July 31, 2010 Edited by IdentifierBot added LibraryThing ID
April 1, 2008 Created by an anonymous user Initial record created, from Scriblio MARC record.