An edition of Why customers do what they do
Why customers do what they do
who they are, why they buy, and how you can anticipate their every move
by Marshal Cohen
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Consumer behaviorShowing 1 featured edition. View all 0 editions?
| Edition | Availability |
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1
Why customers do what they do: who they are, why they buy, and how you can anticipate their every move
2006, McGraw-Hill
in English
0071460365 9780071460361
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Book Details
Published in
New York
Table of Contents
Connecting with a moving target
Do you BOGO?
We finally got a piece of the pie
Formulating your value equation
The thinning middle
The supersizing of America
Did you just call me ma'am?
The five E's of marketing
Marketing strategies for the future
An action plan for fulfilling customer
Edition Notes
Includes index
The Physical Object
ID Numbers
History
- Created August 1, 2020
- 13 revisions
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| March 7, 2023 | Edited by MARC Bot | import existing book |
| December 29, 2022 | Edited by MARC Bot | import existing book |
| December 14, 2020 | Edited by MARC Bot | import existing book |
| October 8, 2020 | Edited by ImportBot | import existing book |
| August 1, 2020 | Edited by ImportBot | import existing book |