Cover of: Effective marketing | William G Zikmund, William G. Zikmund

Effective marketing

creating and keeping customers

3rd ed

Published by South-Western College Pub. in Australia, Cincinnati, Ohio .
Written in English.

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Edition Notes

Includes bibliographical references and index

Classifications

Library of Congress
HF5415 .Z53 2002

The Physical Object

Pagination
xxix, 553 p. :
Number of pages
553

ID Numbers

Open Library
OL17023151M
Internet Archive
effectivemarketi00zikm
ISBN 10
032406392X
LC Control Number
00051584
Library Thing
6586437
Goodreads
1785063
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History

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August 29, 2011 Edited by ImportBot import new book
August 8, 2011 Edited by ImportBot import new book
August 18, 2010 Edited by IdentifierBot added LibraryThing ID
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
September 27, 2008 Created by ImportBot Initial record created, from Miami University of Ohio MARC record.