Cover of: Reality check | Guy Kawasaki

Reality check

the irreverent guide to outsmarting, outmanaging, and outmarketing your competition

Published by Portfolio in New York .
Written in English.

About the Book

More uncommon common sense from the bestselling author of The Art of the Start.In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don’t make sense" . . . it’s time for a reality check.For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, The Art of the Start, has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world.Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:• How to get a standing ovation• The art of schmoozing• How to create a community• The top ten lies of entrepreneurs• Everything you wanted to know about getting a job in Silicon Valley but didn’t know who to askProvocative, useful, and very funny, this "no bull shiitake" book will show you why readers around the world love Guy Kawasaki.

Edition Notes

Includes index.


Dewey Decimal Class
Library of Congress
HD62.5 .K382 2008

The Physical Object

p. cm.

ID Numbers

Open Library
Internet Archive
LC Control Number
Library Thing

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October 8, 2017 Edited by Clean Up Bot merge duplicate works of 'Reality check'
August 12, 2011 Edited by ImportBot add ia_box_id to scanned books
April 19, 2011 Edited by ImportBot Added new cover
April 19, 2011 Edited by ImportBot Found a matching record from Internet Archive .
September 26, 2008 Created by ImportBot Initial record created, from Library of Congress MARC record.