An edition of The relationship between recall, cognitive responses and advertising effectiveness (1989)

The relationship between recall, cognitive responses and advertising effectiveness

effects of delay and context

by

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The relationship between recall, cognitive re ...
Amitava Chattopadhyay
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Last edited by WorkBot
December 15, 2009 | History
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An edition of The relationship between recall, cognitive responses and advertising effectiveness (1989)

The relationship between recall, cognitive responses and advertising effectiveness

effects of delay and context

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
29

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Subjects
Advertising, Research, Recollection (Psychology), Marketing research, Cognitive psychology

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Edition Availability
Cover of: The relationship between recall, cognitive responses and advertising effectiveness
The relationship between recall, cognitive responses and advertising effectiveness: effects of delay and context
1989, Marketing Science Institute
in English
  • Not in Library

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Book Details

Published in

Cambridge, Mass

Edition Notes

"Marketing Science Institute Research Program working paper"--Cover.

"January 1989."

Bibliography: p. 25-28.

Series
Report/Marketing Science Institute -- 89-103, Report (Marketing Science Institute) -- no. 89-103.

The Physical Object

Pagination
29 p. :
Number of pages
29

ID Numbers

Open Library
OL13591465M

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December 15, 2009 Edited by WorkBot link works
August 29, 2008 Created by ImportBot Imported from Western Washington University MARC record.