"Principles of Color Design is the definitive introduction to color for graphic designers and artists. Presented clearly and beautifully in full color throughout, this is an invaluable guide to color principles and design techniques for students and professionals alike." "This Second Edition offers 50% new material in an enlarged format. In addition to offering a solid foundation to color design principles, the Second Edition contains two completely new sections on the computer and electronic color. Basic concepts and methods for generating colors electronically are introduced, and 11 new color guides demonstrate more efficient ways of attaining color harmony on the computer." "Principles of Color Design, Second Edition, continues to provide the beginner with a foundation to develop a personal color sense. Written by Wucius Wong, an internationally recognized fine artist and authority in the design field, this classic book presents principles, theories, and applications simply and elegantly."--BOOK JACKET.