Designed for courses in international and global marketing at undergraduate and postgraduate diploma level, this text offers an overview of the theory and implementation of global marketing strategies.
Previews available in: English
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| Edition | Availability |
|---|---|
1
Global Marketing Strategy
June 1998, Trans-Atlantic Publications
Paperback
in English
0273623486 9780273623489
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{{cite book|author1=Harold Wong Chee |author2=Rod Harris |date=June 1998 |title=Global Marketing Strategy |url=https://archive.org/details/globalmarketings0000chee |publisher=Trans-Atlantic Publications |isbn=978-0-273-62348-9 |ol=10286543M}}