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Last edited by RenameBot
August 31, 2008 | History
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Colin McDonald

1932 -

6 works Add another?

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  • Cover of: Is your advertising working?: a guide to evaluating campaign performance

    First published in 2003 1 edition in 1 language
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  • Cover of: Tracking Advertising and Monitoring Brands

    First published in 2000 1 edition — 1 previewable
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  • Cover of: Monitoring Advertising Performance

    First published in 1998 1 edition
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  • Cover of: Sampling the Universe: The Growth, Development and Influence of Market Research in Britain Since 1945

    First published in 1996 1 edition
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  • Cover of: Advertising reach and frequency: maximizing advertising results through effective frequency

    First published in 1995 2 editions in 1 language — 1 previewable
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  • Cover of: How Advertising Works: A Review of Current Thinking

    First published in 1992 1 edition — 1 previewable
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Subjects
Advertising, Brand name products, Consumer behavior, Effective frequency, History, Marketing research, Research

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ID Numbers

  • OLID: OL445246A

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History

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August 31, 2008 Edited by RenameBot fix author name
April 1, 2008 Created by an anonymous user initial import