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Last edited anonymously
April 30, 2008 | History
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Sandra Diehl

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  • Cover of: Media and Change Management: Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility

    First published in 2021 2 editions in 1 language
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  • Cover of: Handbook of Integrated CSR Communication

    First published in 2016 3 editions in 1 language
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  • Cover of: Erlebnisorientiertes Internetmarketing: Analyse, Konzeption und Umsetzung Von Internetshops Aus Verhaltenswissenschaftlicher Perspektive

    First published in 2013 1 edition in 1 language
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  • Cover of: Media and Convergence Management

    First published in 2013 4 editions in 1 language
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  • Cover of: Cutting edge international research: [selected expanded papers from the 8th ICORIA (International Conference on Research in Advertising), which took place at the Alpen-Adria University of Klagenfurt, Austria, in 2009]

    First published in 2010 1 edition in 1 language — 1 previewable
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  • Cover of: Reale und mediale Produkterfahrungen: Analyse und Vergleich der Wirkungen von Experience- und Cross-Media-Marketingmaßnahmen

    First published in 2008 2 editions in 1 language — 1 previewable
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  • Cover of: International Advertising and Communication: Current Insights and Empirical Findings

    First published in 2006 1 edition in 1 language
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  • Cover of: Konsumentenverhalten - angewandt.

    First published in 2003 1 edition
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  • Cover of: Erlebnisorientiertes Internetmarketing. Analyse, Konzeption und Umsetzung von Internetshops aus verhaltenswissenschaftlicher Perspektive

    First published in 2002 1 edition
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Subjects
Comunicación en marketing, Congresos y asambleas, Convergence, Einflussgröße, Kaufentscheidung, Mass media, Media-Mix, Publicidad, Social responsibility of business

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ID Numbers

  • OLID: OL4118011A

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History

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April 30, 2008 Created by an anonymous user initial import