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Last edited anonymously
April 30, 2008 | History
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Walter McDowell

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5 works Add another?

  • Cover of: Branding TV : Principles and Practices

    First published in 2005 — 6 editions
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  • Cover of: Understanding Broadcast and Cable Finance: A Primer for the Non-Financial Manager

    First published in 2012 — 5 editions
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  • Cover of: Branding TV: Principles & Practices
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    First published in 1999 — 2 editions
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  • Cover of: Troubleshooting Audience Research

    First published in 2000 — 1 edition
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  • Cover of: Head's broadcasting in America: a survey of electronic media.

    First published in 2009 — 1 edition
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We need a photo of Walter McDowell

Subjects

Brand name products, Broadcasting, Marketing, Television, Television broadcasting, Advertising & Promotion, BUSINESS & ECONOMICS / Industries / Media & Communications Industries, Brand loyalty, Branding, Branding (Marketing), Business & Economics, Business & Economics / Advertising & Promotion, Cable television, LANGUAGE ARTS & DISCIPLINES / Communication, Performing Arts, Performing Arts / Television / General, Performing Arts/Dance, Product management, Radiodiffusion, Stratégie de marque, Television (Televisions, TV, T.V., TVs), Television - General

Places

United States

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ID Numbers

  • OLID: OL3317737A

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History

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April 30, 2008 Created by an anonymous user initial import