An edition of Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing (2006)

Waiting for your cat to bark?

persuading customers when they ignore marketing

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Cover of: Waiting for your cat to bark? by Bryan Eisenberg
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Last edited by ImportBot
September 29, 2021 | History
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An edition of Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing (2006)

Waiting for your cat to bark?

persuading customers when they ignore marketing

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Nelson Business
Language
English
Pages
225

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Previews available in: English

Subjects
On-demand marketing, Consumer behavior, On-demand advertising, Marketing

Showing 3 featured editions. View all 3 editions?

Edition Availability
Cover of: Waiting for Your Cat to Bark?
Waiting for Your Cat to Bark?
2007, Nelson Incorporated, Thomas
in English
Libraries near you: WorldCat
Cover of: Waiting for Your Cat to Bark?
Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
2007, HarperCollins Leadership
in English
Libraries near you: WorldCat
Cover of: Waiting for your cat to bark?
Waiting for your cat to bark?: persuading customers when they ignore marketing
2006, Nelson Business
in English
Libraries near you: WorldCat

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Book Details

Published in

Nashville

Table of Contents

Dogs, cats, and marketing
Experiencing the brand
Friction and customer experience
Why marketing is simple but hard
Marketers out of control
Customers in control
How customers buy
Maintaining persuasive momentum
Marketing and sales collide
The design of persuasive systems
A web of interactivity
Brands cross channels
Insights and customer data
Personalization or "persona-lization"
Introducing personas
Uncovering the knowable
Disclosing the necessary
Mapping business topology
The topology of a sale
The human operating system
Choosing personas
Bringing personas to life
The architecture metaphor
Wireframing as an interactivity map
Architecting a persuasion scenario
Storyboarding and prototyping the scenarios
Accountable marketing
Persuasion architecture: a six-step process
Celebrating your cats' meows.

Edition Notes

Other Titles
Persuading customers when they ignore marketing.

Classifications

Library of Congress
HF5415.32 .E37 2006, HF5415.32 .E37 2006, HF5415.32.E37 2006

The Physical Object

Pagination
xii, 225 p. :
Number of pages
225

ID Numbers

Open Library
OL18277545M
Internet Archive
waitingforyourca00eise
ISBN 10
0785218971
ISBN 13
9780785218975
LCCN
2006005188
OCLC/WorldCat
64390395
Library Thing
1084340
Amazon ID (ASIN)
B00112C6MG
Better World Books
BWB33417230
Goodreads
5951

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History

Download catalog record: RDF / JSON
September 29, 2021 Edited by ImportBot import existing book
February 14, 2020 Edited by MARC Bot remove fake subjects
July 22, 2017 Edited by Mek adding subject: In library
April 30, 2012 Edited by ImportBot import new book
December 10, 2009 Created by WorkBot add works page