Buzzmarketing: Get People to Talk About Your Stuff 3 editions

About the Book

"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people."—Ben Cohen, co-founder of Ben & Jerry's Ice CreamThese days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing—which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

Subjects

Publicity, Word-of-mouth advertising, Mass media and business, Marketing, OverDrive, Business, Nonfiction

Excerpts

When I worked in the corporate world of big brands, I spent millions of dollars on conventional advertising, And guess what I got?

added anonymously.

You could add Buzzmarketing to a list if you log in.

3 editions First published in 2005

Add another?

Edition	Borrow	Buy
July 7, 2005, Portfolio Hardcover Buzzmarketing Hardcover in English	Physical copy via WorldCat	Alibris Amazon AbeBooks Biblio.com Book Depository Powells
2008, Penguin Group USA, Inc. Buzzmarketing Electronic resource in English	eBook, local library via OverDrive
April 29, 2008, Portfolio Trade Buzzmarketing Paperback in English	Physical copy via WorldCat	Alibris Amazon AbeBooks Biblio.com Book Depository Powells

History Created December 10, 2009 · 5 revisions
Download catalog record: RDF / JSON

June 17, 2010	Edited by ImportBot	add details from OverDrive
April 29, 2010	Edited by WorkBot	merge works
April 28, 2010	Edited by Open Library Bot	Linked existing covers to the work.
February 12, 2010	Edited by WorkBot	add more information to works
December 10, 2009	Created by WorkBot	add works page

Debug Stats

SUMMARY

total: {'count': 0, 'unaccounted': 0.082788228988647461, 'time': 0.18627786636352539}
memcache.set_multi: {'count': 1, 'time': 0.0012190341949462891}
memcache.set: {'count': 2, 'time': 0.0019729137420654297}
memcache.get: {'count': 8, 'time': 0.0064039230346679688}
infobase: {'count': 4, 'time': 0.085888862609863281}
solr: {'count': 1, 'time': 0.0062620639801025391}
memcache.get_multi: {'count': 2, 'time': 0.0017428398132324219}

Details

memcache.get 0.000630855560303
    {'hit': True, 'key': u'/works/OL3006132W'}
memcache.get 0.000652074813843
    {'hit': True, 'key': 'd/works/OL3006132W'}
infobase 0.030858039856
    {'path': '/openlibrary.org/versions', 'data': {'query': '{"limit": 1, "key": "/works/OL3006132W", "offset": 4}'}, 'method': 'GET'}
infobase 0.0309181213379
    {'path': '/openlibrary.org/versions', 'data': {'query': '{"limit": 4, "key": "/works/OL3006132W", "offset": 0}'}, 'method': 'GET'}
memcache.get 0.000675916671753
    {'hit': True, 'key': 'd/works/OL3006132W'}
memcache.set 0.000643014907837
    {'key': 'd/works/OL3006132W'}
memcache.get_multi 0.000733852386475
    {'found': 3}
memcache.get 0.000635147094727
    {'hit': True, 'key': u'/authors/OL461511A'}
memcache.get 0.00169277191162
    {'hit': True, 'key': 'd/works/OL3006132W'}
solr 0.0062620639801
    {'query': {'key': u'OL3006132W'}, 'fields': ['cover_edition_key', 'cover_id', 'edition_key', 'first_publish_year']}
memcache.get 0.00092601776123
    {'hit': True, 'key': 'd/works/OL3006132W'}
infobase 0.0136568546295
    {'path': '/openlibrary.org/things', 'data': {'query': '{"type": "/type/list", "seeds": {"key": "/works/OL3006132W"}, "limit": 50, "offset": 0}', 'details': 'False'}, 'method': 'GET'}
memcache.get 0.00082802772522
    {'hit': True, 'key': 'd/works/OL3006132W'}
memcache.set 0.00132989883423
    {'key': 'd/works/OL3006132W'}
memcache.get_multi 0.00100898742676
    {'found': 1}
infobase 0.0104558467865
    {'path': '/openlibrary.org/get_many', 'data': {'keys': '["/books/OL24261410M", "/books/OL12375105M"]'}, 'method': 'GET'}
memcache.set_multi 0.00121903419495
    {}
memcache.get 0.000363111495972
    {'hit': True, 'key': 'inlibrary.libraries-hash'}

Site Search