The wallet allocation rule
winning the battle for share
by Timothy L. Keiningham
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"A revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this book introduces a new and rigorously tested approach--the Wallet Allocation Rule--that is proven to link to the most important measure of customer loyalty: share of wallet. Managers finally have the missing link to business growth within their grasp--the ability to link their existing metrics to the share of spending that customers allocate to their brands."--
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1
Wallet Allocation Rule: Winning the Battle for Share
2015, Wiley & Sons, Incorporated, John
in English
111903728X 9781119037286
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2
Wallet Allocation Rule: Winning the Battle for Share
2015, Wiley & Sons, Incorporated, John
in English
1119037301 9781119037309
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4
Wallet Allocation Rule: Winning the Battle for Share
2015, Wiley & Sons, Incorporated, John
in English
1119209862 9781119209867
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Book Details
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Includes bibliographical references (pages 191-210) and index.
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| September 18, 2021 | Edited by ImportBot | import existing book |
| September 21, 2020 | Edited by MARC Bot | import existing book |
| July 19, 2019 | Created by MARC Bot | import new book |