The alignment factor 1 edition
The alignment factor
C. B. M. van Riel
The alignment factor
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The alignment factor
leveraging the power of total stakeholder support
Cees B.M. van Riel
Published
2012
by
Routledge
in
New York, NY
.
Written in English.
Table of Contents
| Aligning stakeholders with corporate communication | ||
| Building internal alignment | ||
| Gathering internal intelligence | ||
| Developing a roadmap for internal alignment | ||
| Benefiting from corporate communication support | ||
| Building external alignment | ||
| Gathering external intelligence | ||
| Developing a roadmap for external alignment | ||
| Benefiting from corporate communication support | ||
| Key performance indicators in establishing alignment with corporate communication | ||
| Measuring success of alignment efforts | ||
| Epilogue | ||
| The basics of building & maintaining stakeholder alignment. |
Edition Notes
Includes bibliographical references and index.
Classifications
Dewey Decimal Class |
658.4/5 |
Library of Congress |
HF5718 .R534 2012 |
The Physical Object
Pagination |
p. cm. |
ID Numbers
Open Library |
OL25046601M |
ISBN 13 |
9780415690744, 9780415690751, 9780203124536 |
LC Control Number |
2011037809 |
History Created October 23, 2011 · 1 revision
| October 23, 2011 | Created by LC Bot | import new book |
