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Last edited by LC Bot
October 23, 2011 | History

The alignment factor 1 edition

The alignment factor
C. B. M. van Riel

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The alignment factor
leveraging the power of total stakeholder support
Cees B.M. van Riel

Published 2012 by Routledge in New York, NY .
Written in English.

Table of Contents

Aligning stakeholders with corporate communication
Building internal alignment
Gathering internal intelligence
Developing a roadmap for internal alignment
Benefiting from corporate communication support
Building external alignment
Gathering external intelligence
Developing a roadmap for external alignment
Benefiting from corporate communication support
Key performance indicators in establishing alignment with corporate communication
Measuring success of alignment efforts
Epilogue
The basics of building & maintaining stakeholder alignment.

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
658.4/5
Library of Congress
HF5718 .R534 2012

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL25046601M
ISBN 13
9780415690744, 9780415690751, 9780203124536
LC Control Number
2011037809

History Created October 23, 2011 · 1 revision
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October 23, 2011 Created by LC Bot import new book