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"An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume. In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years-the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook-the primary news source for an increasing number of Americans-prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like The Washington Post devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos. In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs-and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas. While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far- reaching trend on the Internet and shows how we can- and must-change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world"--
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Previews available in: English
Subjects
World Wide Web, Invisible Web, Information organization, Social aspects, Subject access, Semantic Web, Censorship, Internet, TECHNOLOGY & ENGINEERING, Informationsauswahl, Information Retrieval, Personalisierung, Atarazanas, Internet searching, Gesellschaft, Kommerzialisierung, Deep Web, Zensur, Meinungsbildung, Telecommunications, TECHNOLOGY & ENGINEERING / Telecommunications, Semantic web, Web search engines, Marketing, Online information services, New York Times reviewed, World wide web, Internet, social aspects, Suchmaschine, Onlinecommunity, Personenbezogene Daten, Individualisierung, Soziales Netzwerk, Datenschutz, Gesellschaftskritik, Sociala aspekter, Information retrievalShowing 6 featured editions. View all 6 editions?
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1
Filter Bubble: Wie wir im Internet entmündigt werden
Feb 27, 2012, Hanser, Carl GmbH + Co.
hardcover
3446453520 9783446453524
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2
Filter Bubble: What the Internet Is Hiding from You
2012, Penguin Books, Limited
in English
0241954525 9780241954522
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3
The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think
Apr 24, 2012, Penguin Books
paperback
0143121235 9780143121237
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zzzz
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4
The Filter Bubble: What the Internet Is Hiding from You
2011, Penguin
Hardcover
in English
1594203008 9781594203008
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5
The Filter Bubble: What the Internet is Hiding From You
2011, Penguin Press
in English
1594203008 9781594203008
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WorldCat
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6 |
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Book Details
Table of Contents
Edition Notes
Includes bibliographical references and index.
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Work Description
The hidden rise of personalization on the Internet is controlling--and limiting--the information we consume. In 2009, Google began customizing its search results. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, this change is symptomatic of the most significant shift to take place on the Web in recent years--the rise of personalization. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Data companies track your personal information to sell to advertisers, from your political leanings to the hiking boots you just browsed on Zappos. In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs--and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.--From publisher description.
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Feedback?January 5, 2023 | Edited by MARC Bot | import existing book |
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June 16, 2011 | Created by Scott Voth | Added new book. |