An edition of The ultimate portfolio (1991)

The ultimate portfolio

1st ed.
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Last edited by MARC Bot
February 13, 2020 | History
An edition of The ultimate portfolio (1991)

The ultimate portfolio

1st ed.
  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

From The Inside Flap: How do you create the ultimate portfolio that will get you in the door to the clients you want to work with? Are there some basic-and some not-so-basic-secrets to building your book that will mainline you to the jobs you want? You bet there are, and you're holding them in your hands. In The Ultimate Portfolio, top designers and illustrators show you how to pick your best work for the right market, create an aesthetically pleasing arrangement, start out strong and end with a bang, and show yourself off with style. You'll see the portfolio that got Claudia de Castro her dream job-right out of school. You'll watch illustrator Douglas Fraser choose what goes into his book-and learn why he leaves out work he really likes. And Heather Cooper and Hornall Anderson show you new ways of displaying three-dimensional packages designs on a flat surface. All the steps of creating the best book you can possibly can in order to build your reputation as someone to be reckoned with in the design community. By seeing how other professionals from around the country have worked out their portfolios at various stages in their careers, you may find just the idea or series of techniques to enhance your own book-and make it work for you right now.

Publish Date
Publisher
North Light Books
Language
English
Pages
144

Buy this book

Previews available in: English

Edition Availability
Cover of: The ultimate portfolio
The ultimate portfolio
1991, North Light Books
in English - 1st ed.
Cover of: The ultimate portfolio
The ultimate portfolio
1991, North Light Books
in English - 1st ed.

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Book Details


Published in

Cincinnati, Ohio

Table of Contents

Introduction
Section 1: How To Get Started
Where will you find work?
How to select your own best work
One illustration style versus many
Evolution of a portfolio: a case study of Kit Hinrichs / Pentagram Design
Section 2: Editing Your Portfolio
General illustration portfolio: a case study of Douglas Fraser
Job interview portfolio: a case study of Claudia De Castro / Pinkhaus Design
Illustrator's editorial portfolio: a case study of Dave Jonason
Illustrator's design portfolio: a case study of Jack Unruh
Design firm's packaging portfolio: a case study of Hornall Anderson Design Works
Design firm's corporate identity portfolio: a case study of Chermayeff & Geismar Associates
Section 3: Seeking Feedback
Q&A: the illustrator's rep / Tony Andriulli of Benstein & Andriulli, Inc
Q&A: the advertising agency art buyer / Andrea Kay of BBDO and Anna Socz of J Walter Thompson
Q&A: the book jacket creative director / Jackie Merri Meyer of Warner Books and Louise Fili
Q&A: the magazine art director / Rudy Hoglund of Time Magazine
Showing your work
Section 4: Presenting Your Work
Leave-behinds and other promotional materials
Section 5: Ten Professional Presentations
Art center college of design
Runyan/Hinsche associates
Jack Summerford design
Communication arts, Inc
McRay Magleby
Heather Cooper communication by design
Hungry dog studio
Gary Kelley
Melissa Grimes
James McMullan
Sources of information
Credits
Index.

Edition Notes

Includes index.

Classifications

Dewey Decimal Class
741.6/068/8
Library of Congress
NC1001.6 .M48 1990

The Physical Object

Pagination
144 p. :
Number of pages
144

ID Numbers

Open Library
OL24750407M
Internet Archive
ultimateportfoli00metz
ISBN 10
0891343709
ISBN 13
9780891343707
LCCN
90007986
OCLC/WorldCat
22307051

Work Description

Discover the secrets to a winning portfolio from big name designers and illustrators like Kelley, Magleby, Hoglund and Hinrichs.

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History

Download catalog record: RDF / JSON
February 13, 2020 Edited by MARC Bot remove fake subjects
January 26, 2012 Edited by EdwardBot add books to in library lending
December 21, 2011 Edited by Jorge Reinaldo Galindo new description
July 8, 2011 Created by ImportBot import new book