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Subjects
Electronic commerce, Management, Customer relationsShowing 1 featured edition. View all 1 editions?
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CRM at the speed of light: social CRM strategies, tools, and techniques for engaging your customers
2010, McGraw-Hill
Hardcover
in English
- 4th ed.
0071590455 9780071590457
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Book Details
Table of Contents
OMG! : your customer really is your BFF!
CRM, CMR, VRM or--who cares?
The customer owns the experience
Enterprise 2.0 : not exactly what you think
A company like me : new business
Do you have the ring? : tools for customer engagement
Love your customers publicly : blogs and podcasts
Wikis are a weird name for collaboration, n'est çe pas?
Social networks, user communities : who loves ya, baby?
Movin' and groovin' : the use of mobile devices
The collaborative value chain
Sales and marketing : the customer is the right subject
Customer service is our name--and our game
The difference : CRM, the public sector, and politics
SOA for poets
At home or in the clouds--and in open spaces between
Big picture, big strategies
Mapping the customer experience
Process and data go together like
CRM operations
Value given, value received : analyzing the return on CRM
When you buy the application, you buy the vendor, though you don't implement him
Waving to the future.
Edition Notes
Includes index.
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Feedback?January 6, 2011 | Created by ImportBot | initial import |