Motivation research (Marketing)
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subjects
Consumers,
Consumer behavior,
Consumers' preferences,
Psychological aspects,
Advertising,
Marketing,
Mathematical models,
Marketing research,
Psychological aspects of Advertising,
Accessible book,
Motivation (Psychology),
Attitudes,
Brand choice,
Protected DAISY,
Attitude (Psychology),
In library,
Case studies,
Congresses,
Research,
Brand name products
places
people
None found.
times
None found.
Prolific Authors
who have written the most books on this subject
Ernest Dichter,
6 books
Marc Gobé, 4 books
Pessemier, Edgar A., 3 books
Frank Myron Bass, 3 books
Leon G. Schiffman, 3 books
Arnold Mitchell, 2 books
Olof Henell, 2 books
Joel R. Rubinson, 2 books
F. Stewart DeBruicker, 2 books
Louis Cheskin, 2 books
G. R. Foxall, 2 books
Michael J. Wing, 2 books
Paul E. Green, 2 books
Chisnall, Peter M., 2 books
Peter Wright, 2 books
Georges-Maurice Hénault, 2 books
A. S. C. Ehrenberg, 2 books
George S. Day, 1 book
Hannelore Ketelsen-Sontag, 1 book
Hans Raffée, 1 book
Edward W. Cundiff, 1 book
Daniel L. Jensen, 1 book
Goos Geursen, 1 book
Alfred Taudes, 1 book
Udo Wagner, 1 book
Marc Gobé, 4 books
Pessemier, Edgar A., 3 books
Frank Myron Bass, 3 books
Leon G. Schiffman, 3 books
Arnold Mitchell, 2 books
Olof Henell, 2 books
Joel R. Rubinson, 2 books
F. Stewart DeBruicker, 2 books
Louis Cheskin, 2 books
G. R. Foxall, 2 books
Michael J. Wing, 2 books
Paul E. Green, 2 books
Chisnall, Peter M., 2 books
Peter Wright, 2 books
Georges-Maurice Hénault, 2 books
A. S. C. Ehrenberg, 2 books
George S. Day, 1 book
Hannelore Ketelsen-Sontag, 1 book
Hans Raffée, 1 book
Edward W. Cundiff, 1 book
Daniel L. Jensen, 1 book
Goos Geursen, 1 book
Alfred Taudes, 1 book
Udo Wagner, 1 book
Prominent Publishers
who have published the most books on this subject
Marketing Science Institute,
12 editions
Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 6 editions
P. Lang, 6 editions
Prentice-Hall, 6 editions
Allworth Press, 4 editions
College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, 4 editions
Free Press, 3 editions
McGraw-Hill, 3 editions
Oxford University Press, 3 editions
Physica-Verlag, 3 editions
AMACOM, 2 editions
American Marketing Association, 2 editions
Audits & Surveys, 2 editions
Dryden Press, 2 editions
ESOMAR, 2 editions
Ernst & Sohn, 2 editions
Greenwood Press, 2 editions
Houghton Mifflin, 2 editions
Kohlhammer, 2 editions
Krannert Graduate School of Industrial Administration, Purdue University, 2 editions
Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 6 editions
P. Lang, 6 editions
Prentice-Hall, 6 editions
Allworth Press, 4 editions
College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, 4 editions
Free Press, 3 editions
McGraw-Hill, 3 editions
Oxford University Press, 3 editions
Physica-Verlag, 3 editions
AMACOM, 2 editions
American Marketing Association, 2 editions
Audits & Surveys, 2 editions
Dryden Press, 2 editions
ESOMAR, 2 editions
Ernst & Sohn, 2 editions
Greenwood Press, 2 editions
Houghton Mifflin, 2 editions
Kohlhammer, 2 editions
Krannert Graduate School of Industrial Administration, Purdue University, 2 editions
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