Strategic marketing by David W. Cravens, Nigel Piercy
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Positioning by Al Ries, Jack Trout
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Diffusion of innovations by Everett M. Rogers
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Designing brand identity by Alina Wheeler
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You can't teach a kid to ride a bike at a seminar by David H. Sandler, John Hayes
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Brand leadership by David A. Aaker, Erich Joachimsthaler
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If you're not first, you're last by Grant Cardone
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Contemporary advertising by William F. Arens, Michael F. Weigold, Christian Arens, Arens., Bovee
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Positioning by Al Ries, Jack Trout
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Creative strategy in advertising by A. Jerome Jewler, Bonnie L. Drewniany
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Hey, Whipple, squeeze this by Luke Sullivan
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Marketing by Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Elnora Stuart
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Publishing History

This is a chart to show the publishing history of editions of works about this subject. Along the X axis is time, and on the y axis is the count of editions published. Click here to skip the chart.  This graph charts editions published on this subject.
Editions Published
Year of Publication

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Prolific Authors

who have written the most books on this subject
Donald W. Jugenheimer, 4 books
David Taylor, 3 books
Crawford, Robert, 3 books
Larry D. Kelley, 3 books
Books Nippan, 3 books
P I E Editorial, 3 books
Jack Trout, 3 books
Larry D. Kelley, 3 books
Helen E. Katz, 3 books
Dean Kruckeberg, 2 books
Robyn Blakeman, 2 books
Matt Haig, 2 books
Tom Altstiel, 2 books
Kenneth E. Clow, 2 books
Gerry McGovern, 2 books
Larissa A. Grunig, 2 books
Anne M. Cronin, 2 books
Stephen Brown, 2 books
William D. Wells, 2 books
William D. Perreault, 2 books
Torsten H. Nilson, 2 books
Al Ries, 2 books
Patricia B. Seybold, 2 books
Joseph Turow, 2 books
Herschell Gordon Lewis, 2 books