| Record ID | marc_records_scriblio_net/part27.dat:87824793:728 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part27.dat:87824793:728?format=raw |
LEADER: 00728cam 2200229 a 4500
001 98038880
003 DLC
005 19990622111352.6
008 980806s1999 njua b 001 0 eng
010 $a 98038880
020 $a0130830445 (case)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.2$b.M29 1999
082 00 $a658.8/3$221
100 1 $aMalhotra, Naresh K.
245 10 $aMarketing research :$ban applied orientation /$cNaresh K. Malhotra.
250 $a3rd ed.
260 $aUpper Saddle River, NJ :$bPrentice Hall,$cc1999.
300 $axxxv, 763, [61] p. :$bill. ;$c26 cm.
504 $aIncludes bibliographical references (p. N1-N34) and index.
650 0 $aMarketing research.
650 0 $aMarketing research$xMethodology.