| Record ID | marc_records_scriblio_net/part15.dat:38834093:914 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part15.dat:38834093:914?format=raw |
LEADER: 00914cam 2200253 a 4500
001 2004269767
003 DLC
005 20040409102130.0
008 040224s2002 enka b 001 0 eng
010 $a 2004269767
020 $a0273646621 (pbk.)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415$b.K6314 2002
082 04 $a658.8/0094$220
245 00 $aPrinciples of marketing /$cPhilip Kotler ... [et al.].
250 $a3rd European ed.
260 $aHarlow, England ;$aNew York :$bPrentice Hall,$c2002.
300 $axxxi, 856 p. :$bcol. ill. ;$c28 cm.
500 $aEdition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996.
500 $a"The European edition ... offers significant changes"--Pref.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing.
700 1 $aKotler, Philip.
700 1 $aKotler, Philip.$tPrinciples of marketing.