| Record ID | marc_records_scriblio_net/part13.dat:7282531:682 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part13.dat:7282531:682?format=raw |
LEADER: 00682nam 2200217 a 4500
001 81067231
003 DLC
005 19820427000000.0
008 820423s1982 iluaf b 00110 eng
010 $a 81067231
020 $a0030600499
050 0 $aHF5823$b.D78 1982
082 0 $a659.1$219
100 10 $aDunn, S. Watson$q(Samuel Watson),$d1918-
245 10 $aAdvertising :$bits role in modern marketing /$cS. Watson Dunn, Arnold M. Barban.
250 $a5th ed.
260 0 $aChicago :$bDryden Press,$cc1982.
300 $axxi, 710 p., [8] p. of plates :$bill. (some col.) ;$c25 cm.
504 $aIncludes bibliographies and index.
650 0 $aAdvertising.
700 10 $aBarban, Arnold M.