| Record ID | marc_records_scriblio_net/part01.dat:12336278:1164 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part01.dat:12336278:1164?format=raw |
LEADER: 01164cam 2200301 a 4500
001 00044449
003 DLC
005 20050211142347.0
008 000602s2000 enk b 001 0 eng
010 $a 00044449
020 $a0750647043 (alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.1265$b.B53 2000
082 00 $a658.8/4$221
100 1 $aBickerton, Pauline.
245 10 $aCybermarketing :$bhow to use the Internet to market your goods and services /$cPauline Bickerton, Matthew Bickerton, and Upkar Pardesi.
250 $a2nd ed.
260 $aOxford ;$aBoston :$bButterworth-Heinemann,$c2000.
300 $axvi, 355 p. :$bill. ;$c24 cm.
500 $a"Published in association with the Chartered Institute of Marketing."
504 $aIncludes bibliographical references and index.
650 0 $aInternet marketing.
650 0 $aInternet advertising.
700 1 $aBickerton, Matthew.
700 1 $aPardesi, Upkar.
710 2 $aChartered Institute of Marketing.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/els031/00044449.html
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/els031/00044449.html