| Record ID | marc_loc_updates/v38.i09.records.utf8:19078345:1169 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v38.i09.records.utf8:19078345:1169?format=raw |
LEADER: 01169nam a22002658a 4500
001 2010003833
003 DLC
005 20100225093054.0
008 100225s2010 nju 001 0 eng
010 $a 2010003833
020 $a9780470583784 (cloth)
040 $aDLC$cDLC
050 00 $aHF5415.1265$b.S7419 2010
082 00 $a658.8/72$222
100 1 $aSterne, Jim,$d1955-
245 10 $aSocial media metrics :$bhow to measure and optimize your marketing investment /$cby Jim Sterne.
260 $aHoboken, N.J. :$bWiley,$cc2010.
263 $a1003
300 $ap. cm.
500 $aIncludes index.
505 0 $aGetting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future.
650 0 $aInternet marketing.
650 0 $aSocial media$xEconomic aspects.
650 0 $aMarketing research.
650 0 $aOnline social networks$xEconomic aspects.