MARC Record from Library of Congress

LEADER: 03271cam a2200373 a 4500
001 2009036123
003 DLC
005 20100205150905.0
008 090828s2009 nyu 000 0 eng
010 $a 2009036123
015 $aGBA968916$2bnb
016 7 $a015326220$2Uk
020 $a9780061914171
020 $a0061914177
035 $a(OCoLC)ocn318415762
040 $aDLC$cDLC$dYDX$dBTCTA$dYDXCP$dUKM$dRLS$dVP@$dILC$dXL4$dMOF$dDLC
050 00 $aHD62.5$b.V39 2009
082 00 $a650.1$222
100 1 $aVaynerchuk, Gary.
245 10 $aCrush it! :$bwhy now is the time to cash in on your passion /$cGary Vaynerchuk.
246 14 $aWhy now is the time to crush it! :$bcash in on your passion
250 $a1st ed.
260 $a[New York] :$bHarperStudio,$cc2009.
300 $ax, 142 p. ;$c22 cm.
520 $a"Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed in this book, transformed his entire life and earning potential by building his personal brand. By the end of this book, any reader will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, CRUSH IT! is the ultimate driver's manual for modern business. Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family's local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, http://tv.winelibrary.com, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library's retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed!"--Provided by publisher.
505 0 $aPassion is everything -- Success is in your DNA -- Build your personal brand -- A whole new world -- Create great content -- Chose your platform -- Keep it real-- very real -- Create community: digging your Internet trench -- The best marketing strategy every -- Make the world listen -- Start monetizing -- Roll with it -- Legacy is greater than currency -- Conclusion: The time is now, the message is forever.
650 0 $aNew business enterprises.
650 0 $aInternet marketing.
650 0 $aBranding (Marketing)
650 0 $aSocial media$xEconomic aspects.
650 0 $aSuccess in business.
856 42 $3Cover image$uwww.harpercollins.com/harperimages/isbn/tiff/1/9780061914171.tif
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy1003/2009036123-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy1003/2009036123-d.html