MARC Record from Library of Congress

LEADER: 01610cam a2200301 a 4500
001 2007323043
003 DLC
005 20080811094747.0
008 070726s2004 cc a b 001 0 eng
010 $a 2007323043
015 $aGBA3T4585$2bnb
016 7 $a006901095$2Uk
020 $a9629961423
020 $a9789629961428
035 $a(OCoLC)ocm53710765
040 $aUKM$beng$cUKM$dGZM$dIXA$dPGM$dBAKER$dYDXCP$dLVB$dBTCTA$dDLC
042 $aukblsr$alccopycat
043 $aa-cc---
050 00 $aHF5415.32$b.C434 2004
082 04 $a659.10830951$222
100 1 $aChan, Kara K. W.
245 10 $aAdvertising to children in China /$cKara Chan and James U. McNeal.
260 $aHong Kong :$bChinese University Press ;$a[London :$bEurospan, distributor],$cc2004.
300 $aviii, 206 p. :$bill. (some col.) ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aChildren as consumers in China -- Role of mass media in the consumer socialization of Chinese children: putting advertising in focus -- Children's understanding of television advertising -- Children's trust in television advertising -- Children's attention to and liking of television advertising -- Parent-child communication about comsumption and advertising -- Parents' attitudes toward television advertising and children's advertising -- Content analysis of television commercials targeted to Chinese children -- Regulating children's advertising in China -- Advertising to children in China: summary, conclusions, and implications.
650 0 $aAdvertising and children$zChina.
700 1 $aMcNeal, James U.