Record Locator: marc_loc_updates/v36.i33.records.utf8
LEADER: 00941cam a2200265 a 4500
001 2007049788
003 DLC
005 20080818162824.0
008 071210s2008 nju b 001 0 eng
010    $a 2007049788
020    $a0321510070 (hardback : alk. paper)
020    $a9780321510075 (hardback : alk. paper)
035    $a(OCoLC)ocn183609309
035    $a(OCoLC)183609309$z(OCoLC)179803213
040    $aDLC$cDLC$dBAKER$dYDXCP$dBTCTA$dC#P$dBWX$dDLC
050 00 $aHD59$b.B743 2008
082 00 $a659.2$222
100 $aBreakenridge, Deirdre.
245 10 $aPR 2.0 :$bnew media, new tools, new audiences /$cDeirdre Breakenridge.
260    $aUpper Saddle River, N.J. :$bFT Press,$cc2008.
300    $axx, 284 p. ;$c24 cm.
504    $aIncludes bibliographical references and index.
650  0 $aPublic relations.
650  0 $aMass media and business.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/fy0804/2007049788.html
In order to retrieve the exact bytes of this MARC record, perform a HTTP GET on the url
http://www.archive.org/download/marc_loc_updates/v36.i33.records.utf8
and include the HTTP header
Range: bytes=6991655-6992595
You will need to do this with a special purpose web client such as curl, not a browser. The curl command you'd use is:
curl -L -r 6991655-6992595 'http://www.archive.org/download/marc_loc_updates/v36.i33.records.utf8'